Customer Engagement

Digital Vouchers 101: How Merchants Can Improve Engagement and Drive Sales

May 31, 2023
4 mins

Digital Vouchers 101: How Merchants Can Improve Engagement and Drive Sales

Are you still using paper vouchers for your business? It's time to switch to digital vouchers - the new currency that can replace those old-fashioned paper vouchers! Digital vouchers come in different forms such as discounts, cashbacks, and gift cards, and they're super popular because they're easy to use and very convenient. Let's take a closer look at each of these types of digital vouchers.

Discount vouchers are the most common type of digital vouchers. They offer customers a price cut on a specific product or service. For instance, you can offer a 10% discount for your customers' first purchase. This discount voucher can encourage them to make their first purchase and may turn them into loyal customers. This type of voucher can help your business drive more sales and increase revenue.

Cashback vouchers give customers a portion of their purchase price back as digital currency. For example, you can offer a $5 cashback voucher for every purchase over $50. This voucher not only incentivizes customers to spend more, but it also encourages them to come back for future purchases. Moreover, you can customize your cashback vouchers according to your business's needs and goals.

Digital gift cards allow customers to buy a specific amount of credit to be redeemed later. This type of voucher can be used as a gift for your customers or as a reward for loyal customers. For instance, you can offer a $50 digital gift card to customers who have made purchases worth $500 or more in a month. This voucher not only rewards your loyal customers, but it also encourages them to spend more.

You don't have to worry about a lack of customer data with digital vouchers!

You may wonder how digital vouchers can benefit your business. Well, by offering incentives like discounts or cashbacks, it encourages customers to shop more frequently and become invested in your products and services. Moreover, digital vouchers can help you keep tabs on your customers' preferences and behaviors so that you can tailor your marketing efforts accordingly  (Nowband,2022). By doing so, you can improve customer loyalty and drive sales.

But wait, there's more!

Another big plus of digital vouchers is that they're environmentally friendly. Unlike paper vouchers that require a lot of printing, packaging, and shipping, digital vouchers don't need any of those resources. That’s not all! They can be sent and received instantly, which cuts down on transportation needs and further reduces their impact on the environment.

We value the benefits that digital vouchers can bring, and that’s why we’ve developed On-us, a digital voucher platform that helps you manage your campaign and voucher distribution. Our vouchers offer choice and are convenient to use! We hope to help you bring joy and ease to your rewards experience to keep your audiences coming back for more.

In conclusion, digital vouchers offer numerous benefits for businesses of all sizes. They're easy to use, convenient, and environmentally friendly. Moreover, they can help businesses increase customer engagement, loyalty, and revenue. If you're interested in using digital vouchers for your business, visit our website to  learn more about us and book a demo today!

View similar blog posts